Google Trying To Increase Revenue
Is Google trying to increase their revenue intake by subtly altering the default border of the Adsense advertisements?
I got an email from Google saying:
“Your ads currently display the default Google color palette, Seaside (formerly known as Mother Earth). In the near future, we plan to update the default palette to Open Air, a new palette containing the same set of colors, but without the blue border. We’ve found that many publishers prefer the cleaner look of this palette and have also seen that a blended color palette performs better for them — attracting user interest while still maintaining the distinction between ads and content with the ‘Ads by Google’ label.” - Google’s email
Well I guess the email does say that they are aiming to increase ad performance, but they are using the reason that “publishers prefer the cleaner look” instead of “we want more money”. Wouldn’t Google get more out of this than anyone else?
Everyone knows that the more the advert blends in with the page the higher the click rate will be for that ad. I have found that having the border colour the same as the background and advert colour increases the click rate. Surely Google knows this too and has made a decision to default the border to the same colour as the background of the ad in order to increase revenue.
A high percentage, of what I have noticed, of Adsense users use the default colours for their ads. I am sure Google is taking advantage of this fact. I am not sure of the exact firgures, but Google must stand to making millions from this small change!
What do you think?